Your Vision - We Make It A Reality |
| SPA CONSULTANCY |
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Both new and exisitng spa businesses can benefit from our consultancy services. We offer an extensive range of support which can be taken in its entirety for a turn key operation or elements chosen according to the areas of your business which have demonstrated weakness.
New Businesses: We can assist you from concept to completion. By utilizing our experience and knowledge you will benefit by saving time and money ensuring every detail is in place for a successful opening. Existing Businesses: Perhaps you are ready to expand or simply need to uplift and refresh your current business to become more profitable. Together we can devise a plan to promote growth, increase profits, improve customer service and team morale. It may be that you simply need a little help in the short term or perhaps you would prefer some guidance long term. Whatever your needs are, we can agree on the extent of the project and the expected outcomes before we begin. Before you speed ahead with your plans, it is always prudent to carry out a feasability study on your proposed business. As consultants we will carry out a site analysis to assess its suitability. At the same time we will evaluate the local demographics to ensure they are in line with your consumer profile. A detailed competitor research will help determine price point and USP's (unique selling points) further down the line. On the financial side of things we can give an indication the required capital outlay, operational costs, anticipated payroll overheads and identifying potential revenue streams. A detailed financial projection and budget can also be prepared. Together we can discuss your vision and turn it into a tangible concept with a clear philosophy. Its important to ensure the chosen concept has been influenced by current trends, market demands, fits the consumer profile and above all has a clear unique selling point which will give the business a competitive edge. The concept should be clearly seen in every aspect of the spa and influence important decisions going forward. If you are new to this industry or are looking to make a large investment to upgrade, finding the right equipment and best product brands can be a daunting task. We will be happy to guide you in the right direction to ensure you maximise the use of your budget and make choices that you are going to be satisfied with for the long term. We will present you with a choice of brands which fit with your concept furnishing you with their strengths and weaknesses so that you may make an informed decision. Your treatment menu will be the most important piece of marketing collaterall by enticing clients through the door to tempting them with a delicious menu of treatment therapies. We will work with you to create something unique and to ensure it fits in with your vision and philosophy. Your new team will be the deciding factor for the success of your business. Recruitment can be extremely costly and time consuming. We can provide you with copy to use for advertising and job descriptions, point you in the right direction of appropriate advertising media or present you with a choice of suitable candiates via our recruitment service. Once the cv’s come flooding in we will even be happy to shortlist for you and trade test to ensure you recruit the very best in the industry. Devising a marketing plan and budget for the upcoming year, will ensure you are always well prepared both financially and with marketing collateral for all promotions, advertising, open evenings and direct mail. Design errors can be very costly to any business. We will be happy to discuss with you spa layouts to ensure you create a comfortable and efficient operation flow within your spa. Treatment rooms need to be adequately spacious and effectively laid out, with plenty of storage, both within the treatment rooom and else where within the spa. We have our own Spa Designers, however even if you have your own preferred designer, we will be happy to review the site plans and ensure you are maximizing all the potential space and creating a environment which will be welcoming and relaxing. The best way to ensure your team works efficiently and effectively is to put systems in place. This is best documented in a policies and procedures manual. We will bespoke the manual to your business and take the hard work away from you of creating something from scratch. Professional development will ensure your team are continually motivated and stretched professionally. We can help you put together a training programme and can support you with bespoke training or point you in the right direction for specialist training requirements. To ensure total success, retailing will be an important aspect of your business. We can advice on merchandizing displays and maximizing the retail experience for the client. Ensuring your team are motivated and educated to enable them to retail effectively. A format must be in place so everyone understands what a client should experience from the minute they make contact with your spa. Attention to detail is paramount to the success of your business. A new business may begin even a year before the spa actually opens the door. Taking into account the research and planning, then the build out, alongside the recruitment process and staff training, everything has to be timed perfectly to ensure the business opens on time. We will put together a CPA (critical path analysis) and for you to monitor that everything is in place at the right time. This is when it all becomes live and staff go through the motions of a typical week. It always helps to have someone on hand to over come any problems and ensure that everyone understands their role within the business and that they are completely prepared for the first real clients who will walk in the door the following week. Once again we can come on site to assist in the smooth running of the spa particularly if a large marketing drive has been put into place and you are expecting a lot of clients through the door. As an extra pair of eyes we can ensure that systems are being implemented right from the beginning and customer service is second to none. You may choose to continue your consultancy support until management and the team have reached a comfort level. This is an opportunity for management to get constructive feedback on any aspect of the business. An impromptu visit would be arranged without prior knowledge to the team whereby we would be the client enabling us to assess the level of customer service, ambiance, client journey, environment, quality of treatment, and retail experience. This is a perfect opportunity to identify training needs and the visit would follow with a report and recommended action plan. Identifying the Strengths, Weaknesses, Opportunities and Threats of any business can ensure it is moving in the right direction or put it back on the right path. Once this analysis has been done we will make recommendations so that you can put together an action plan. A meeting may be arranged in preparation for a new launch of a treatment, brand, or perhaps a total revamp. You may decide, an annual Team Building exercise is good practice to motivate and acknowledge and reward for hard work. What ever your purpose we can assist you in making your event memorable and effective. A great way to get new clients through the door is to have an open day or guest speaker evening. We can assist you in organising such events and can provide you with guest speakers to present on a range of specialist subjects which are guaranteed to draw the crowds in. TAKING THE NEXT STEP You may now have a good idea of the level of support your business could benefit from. The next step is to contact us with a general indication of your requirements and we will be delighted to arrange an initial meeting to discuss the project after, which we will follow up with a proposal and quote before you are committed to using our services.
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